The client is a leading moving company in St. Louis that offers local, long distance, interstate, and international moving services. The company has approached us with the requirement of 150 leads per month with a budget of $12,000. Their current digital marketing firm delivers leads for a CPA of $120 and the client would like to reduce the CPA value to $80.
The client, a moving company, faces fierce competition in a very crowded market.
After reviewing the client’s Google Ads campaign, we noticed they were bidding on many generic and broad terms. The campaign also lacked negative keywords, and the ads and landing pages had no proper call-to-actions, site link extensions, etc. The CPC was high because they were bidding on broad terms and money was wasted for keywords such as U-Haul, moving quotes, and so on.
We conducted market research, looked at their competitors, and leveraged their USPs, taking the following actions:
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