Keyword Research & Optimization
Once you have your Google My Business account set up and optimized, and decided on a consistent NAP, you’ll be moving on to the keyword research process. Making sure that you have a good strategy with your keyword research is critical to the success of your Moving Company SEO campaign.
You need to start by figuring out what keywords are best for reaching your customers. You also need to consider which keywords to prioritize. You need to know which short tail keywords to go after and which long tail keywords to go after. Short tail keywords are keywords that are often two to three words and have a lot of competition. Long tail keywords are made up of more words and usually have less competition.
There’s a big difference between these two types of keywords in the level of difficulty required to rank your website in the top search results. They will also have a higher cost per click (CPC) for your pay per click advertising campaigns. That’s why you need a solid SEO strategy that starts from the long tail keywords and works up to the short tail keywords.
Create Quality Content
You will also need to create quality content for your digital marketing plan for your moving company. Content is important because you need to create quality content for your SEO campaign. The search engines evaluate the quality and optimization of your content to help determine its ranking, but it is also important for your target customers. Your customers want to learn more about what’s involved with the moving process.
For example, they will want to learn about general topics like the importance of moving insurance, how to pack fragile items for moving, how long it takes to move out belongings in a small apartment, and more. They will also want information specific to your business. This means you will want to cover topics like what your moving rates are for the location they are moving from and to, what kind of insurance your moving company offers, etc.
Building Backlinks
Aside from local citations, a big part of what determines your rankings is the amount of backlinks you have going to your pages. This means that you will have to go beyond citations if you want to rank in the top positions for the most competitive search terms for your moving business. You need to execute an effective link building campaign for your website.
Due to the fact that Google and the other search engines rank pages, you will need to build links for each of your pages optimized for a specific keyword. The whole link building process can be quite challenging. You’ll need to do a lot of work to get your website mentioned on other sites, covered in the local press, and promoted by your partners.
Increase Organic Traffic and Results
Doing all the right things with your SEO campaign you will be able to increase your organic traffic. This means traffic that will be coming in naturally from the search engines. The traffic will eventually turn into leads and customers if you follow up and interact with the people properly.
Of course, there are other benefits of having high visibility in the search engines. By showing up on multiple search results, you will start to build local brand recognition in your area. Consumers trust the top search results in the search engines. This helps you to establish credibility and trust with visitors before they even become customers.
