Digital Marketing for Dentists
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These days, dental internet marketing is the best way to reach new patients and help retain your existing clientele. It used to be as simple as putting an ad in the Yellow Pages. But in the age of social media and Google searches, there are better and more reliable ways to reach people looking for your services.
If you don’t already have at least a basic website, you’re missing out on more potential patients than you realize. Online marketing dentists have a better return on investment from their marketing budget than those focused on print marketing in a digital age. If you’re already using digital marketing tactics that aren’t paying off, it may be time to re-evaluate your strategy.
Most successful practices thrive because the dentist’s digital marketing efforts focus on helping new patients find them. The best digital marketing uses evergreen content like blog posts, automated email campaigns, and pay-per-click campaigns that will continue to convert leads into patients long after the initial cost of a writer or that first ad click.
Maybe you already know that dental website marketing is essential to your brand’s success, but you’re unsure where to start. After all, you’re a dentist, not a marketer. So, why not hire a dentistry marketing agency? You need someone who knows your industry inside and out, how to help new patients find you, and how to help retain your existing patients. NetConnect Digital Agency is here to help your brand succeed in digital marketing for dentists.
Our dental marketing agency offers all the online marketing services for dentists you’ll need to grow your practice. We will help you create a customized strategy to help you find new leads and convert them into lasting patient relationships. Our web marketing for dentists includes web design, search engine optimization (SEO), pay-per-click (PPC), and social media marketing.
Web Design for Dentists
Before starting any online marketing campaign, you’ll need a website for current and potential clients to visit. It doesn’t have to be a fancy site with online appointment booking to attract good customers. But you do need a dental web design that is functional on both desktop and mobile devices since many people will be searching for you from a smartphone, tablet, or other mobile device.
Finding the proper dental practice web design doesn’t have to be complicated. When you work with a marketing agency that specializes in promoting dental practices, you can rest assured you’ll have a website that is functional and elegant. Think of your website as your digital storefront—you want it to be welcoming to your customers while also being easy to find the information they need.
We provide professional dental websites for practices of all sizes, whether you’ve been in business for twenty years or two months. Whether your goal is to bring in more new patients each month or make things more efficient for existing customers, NetConnect Digital Agency can help you develop the perfect design for your brand’s online home.
Dental Search Engine Optimization
Once you have your mobile-friendly website set up and ready to go, you’ll need to drive potential customers to your digital office. One of the most reliable ways to drive traffic is search engine optimization. The best SEO for dentists will include a combination of web pages and blog posts optimized with various keywords related to your practice.
Dental website SEO is essential to ensuring that your business is found in Google searches for local dentists. But you shouldn’t only aim to rank well on a local level. The best dental SEO focuses on local keywords and general keywords.
For example, you know you want to rank high for “dentist near (your town),” but you should also aim to rank high for less specific keywords like teeth whitening or dental implants. Doing this will bring you potential customers who aren’t looking for a dentist yet but are researching something they will need a dentist for in the future.
Dentistry SEO blogs are a tool for generating leads and playing the long game to convert them into patients who visit regularly. Your blog should aim to gain email subscribers with a solid call to action, as email marketing is another vital tool for digital marketing for dentists.
Dental Pay Per-Click
While dental search engine marketing relies heavily on SEO tactics within content, there are other ways to drive traffic to your dental practice website. Pay-per-click ads are an excellent method of dental digital advertising.
Pay-per-click or PPC ads are online ads that you only pay for when someone clicks through the link. This option is a great way to save money and use a dental PPC campaign to build leads. PPC is a bonus for your local search results when you’re already focusing so much effort on SEO.
The best example of a pay-per-click ad is Google AdWords, where you run a campaign for a specific keyword or key phrase. Your ad will be placed in the top few results on Google, displaying that it’s a paid advertisement. But you only pay when someone clicks the link to your website or calls you from the ad’s phone number.
Dental Social Media
Besides your website, you’ll want to have at least two or three social media profiles where your patients can find you. Social media for dentistry is a great way to help build brand awareness and show off your personality and professionalism. While having multiple platforms will help you have a farther reach, the one we highly recommend having is a Facebook page.
You might be surprised just how powerful Facebook ads for dentists can be. Promoting the right Facebook post or dealing with paid ads can make a world of difference when growing your audience. It would be best to be strategic about which posts you choose to promote.
Try to select important content for your audience to know or a deal you’re running they won’t want to miss. These are good ways to bring new leads from Facebook (and other social platforms). You may even want to test posts with your current audience and promote the content that did well, so it appears in searches.
Social media optimization for dentistry doesn’t have to be complicated. NetConnect Digital Agency’s experience as a dental social media marketing agency will help us create a custom plan to build your audience and bring new patients into your office. Your social profiles should be an integrated part of your overall content marketing strategy to help grow your practice continuously over time.
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