In today’s digital world, you may already be familiar with medical SEO, healthcare SEO, or SEO for doctors. However, not everyone can answer the question, “What is Medical SEO?”
SEO has become critical in every industry in the last two decades, including the medical industry. Before we dig deep into Medical SEO and why it matters, let’s start with the basics.
Medical SEO is the process of increasing your medical website’s search engine ranking so that patients looking for your services can reach you more easily. Like every other industry in the business world, the medical field has become quite competitive.
If you’re struggling to get new patients, Medical SEO can come in quite handy. It can increase the number of new patients who find your website and call to book appointments. Before the internet, you only needed to market your medical practice by placing an ad in the Yellow Pages.
Things are different today. Over 70% of patients turn to online search engines when looking for a health practitioner. Yet, while searching for doctors, over 80% of patients don’t go past the first page on Google search engine results.
Just like any other business trying to gain new customers and expand its market base, medical practices face challenges while trying to gain new patients.
As a doctor, you must use the latest tools and techniques to make sure your practice stands out from the crowd. Medical SEO allows you to promote your practice. As a result, SEO services for doctors are more critical than ever before.
SEO is now necessary to get more patients to your practice. With a solid SEO strategy, you can ensure potential patients easily find your medical practice and feel compelled to book an appointment. Studies show that traditional marketing techniques, such as print media and TV, produce a lower ROI than SEO.
Besides providing a higher ROI, SEO for medical practices increases your visibility, traffic, credibility, reputation, and branding. You can take advantage of SEO to attract new patients regardless of the size and speciality of your medical practice.
Potential patients can quickly locate your business if it has a high Google ranking. For example, if a patient types in a quick word or phrase to find a physician in your area, they’ll likely pay the most attention to search engine results at the top. And your website can’t appear at the top of search results by accident.
You need to invest in SEO practices to make your business more visible online. Medical SEO will increase the chances of a patient booking an appointment with you and becoming a repeat patient.
Implementing a solid SEO strategy means you stand to gain increased visibility and an online reputation. Keep reading to better answer the question, “What is Medical SEO?” and see why it matters.
Today, people trust search engines such as Google and Bing. By appearing on top of a search listing, you provide a strong endorsement of your medical practice. Potential patients trust a medical practice more when it ranks high in search engine results.
With effective SEO strategies, you can work towards gaining new patients while lowering your overall marketing expenditure. This is because other forms of advertising typically cost more than digital marketing. Digital marketing also allows you to streamline your goals while being flexible enough to reach targeted customers.
You can often directly link the vote of confidence by patients to Google rankings. Even though they may not realize it, potential patients automatically lend credibility to a medical practice that features on the top.
SEO is an inbound marketing strategy that focuses on qualified leads that already have an interest in your services or something similar. That allows medical marketing SEO to provide a higher ROI than other advertising options or marketing strategies.
With SEO, you simply need to show up in the search listing where potential clients are already searching. You don’t even have to convince your target audience to try your services. By maintaining a high search engine ranking, you simply convey that your practice is best for their requirements.
SEO qualifies as one of the most cost-effective strategies to target a potential audience. While strategies such as cold calling can provide leads, these leads often cost much more than those offered by digital marketing. Leads provided by SEO are already searching for a medical practice, which makes them more likely to convert.
SEO requires the professional expertise of an experienced medical SEO agency. Best practices and algorithms change constantly, and even the most adept healthcare marketing teams struggle to keep up; NCDA can help. Our SEO team takes a holistic approach to ensure your site performs well.
A proper SEO strategy doesn’t contain a single component but multiple components working together toward the same goal backed by data and analysis. High rankings require regular monitoring and tweaking that can take anywhere from a couple of weeks to months or more.
All too often, unsuspecting clients fall prey to companies that promise to build great rankings overnight. SEO for healthcare takes time, and search engines always catch up and penalize websites that cut corners to achieve short-term results.
You need to understand so many details, and without the right skills and experience, it’s hard to know where to focus your efforts. Nonetheless, the following elements of an effective SEO strategy can help you build your online presence and reputation:
Considering the factors mentioned above, you can see why SEO for medical practices matters and why you need to get it right. Only a skilled professional with a proven track record can help you achieve substantial results. It’s never too late to implement SEO strategies for your practice.
Now that you can answer the question, “What is Medical SEO?” feel free to Call NetConnect Digital Agency at 855-270-0925 to book a consultation today and start building your company’s online presence.
We are strategists, marketers, researchers, and developers who craft custom digital experiences for startups, eCommerce companies, energy, moving and financial services, nonprofit institutions, and brands.LET'S CONNECT