“Pay per click” advertising, commonly referred to in the digital marketing industry as “PPC,” is pivotal to your business’s online presence being a successful one. When you efficiently utilize PPC management services to enhance your brand’s digital recognition, you will immediately notice the positive results.
The more traffic you have on your site, the higher the chance that they will make a purchase, sign up for future correspondence, or book a service from your business.
What is “pay per click” advertising?
First, let’s rundown the basics of exactly what “pay per click” advertising entails.
- PPC is a digital advertising model used by businesses to drive people to their website.
- The business promoting their advertisement (the advertiser) pays the publisher of the ad each time someone clicks on it and visits the advertiser’s website.
- The advertiser is essentially paying for each click that brings online traffic to their site.
- PPC advertising can be utilized via search engine platforms (like Google AdWords and Bing Ads) as well as through various social media network platforms, including:
- PPC advertising can be compared to a water faucet, because it can be turned on in order for customers to flow into your site, paused to slow things down and/or to readjust the settings of particular ads, or even turned off completely when needed. It all depends on the current needs of your business as far as generating business and retaining customers is concerned.
- PPC advertising is a regular staple in most companies’ overall advertising budgets. You can choose to attempt to manage a PPC campaign for your business on your own, or hire a professional PPC specialist to oversee it.
Here are some specific ways in which PPC specialists use their skills to boost your business:
- They save you time and money.
Organizing and maintaining a successful PPC ad campaign is time-consuming, and requires knowledge and skills in the digital marketing arena.
- Attempting to manage your business’s PPC campaign on your own, in addition to your numerous other business-related tasks, can quickly become overwhelming, potentially to the detriment of your online presence and sales.
- Recruiting a professional PPC specialist affords you the ability to trust in their experience and specialized strategies for driving more traffic to your site through effective ads, and pausing or removing ads that are not as successful.
- PPC specialists can also use their expertise to provide you with targeted traffic, meaning that they analyze certain data points to make sure they are targeting the consumers you want to show your ads to specifically, because they are the most likely to be interested in your product or service.
- You can also save time and money through the use of a PPC specialist because they know the most efficient times for running PPC campaigns, like during the holiday season—the busiest shopping time of the year. If your competitors get the jump on you by running ad campaigns when you aren’t, you’re risking losing your potential customers to them.
- Conversely, running PPC campaigns during slow times will waste money. A PPC specialist can take all of these factors in consideration in order to build (and maintain) the most successful PPC campaign for your business.
- Save time and money by putting your PPC campaign in the hands of the PPC professionals, instead of wasting your energy (and sanity) trying to wrap your mind around this marketing science.
- They deliver immediate results.
- PPC advertising campaigns are so popular and prevalent due to their rapid results. Developing a solid SEO (search engine optimization) plan is also key to increasing your business’s online presence, but it takes much more time to do than an effective PPC plan.
- When your PPC plan is implemented by a PPC specialist, you can hit the ground running and start seeing more traffic on your site almost instantly.
- The immediacy of results generated by a polished PPC plan gives you the surge of business you need to keep you on an upward trajectory until the SEO plan takes off as well.
- Eventually, you’ll be moving onward and upward in both areas, thanks to the PPC specialist’s expertise.
- Examples of situations when you may want fast results include the launch of an exciting or timely new product, or when the holiday season arrives.
- They analyze your needs to provide the best results.
- A highly-qualified, experienced PPC specialist will first assess your business’s needs. An analysis of your company’s current data will be used to configure, execute, and fine-tune along the way the perfect plan for optimizing your business’s potential.
- Paid ads placed on shopping sites are streamlined to reach those consumers who are already in the market and on the hunt for exactly what it is you are selling or offering.
- While it’s always an option to attempt to build and maintain your business’s PPC advertising campaign on your own or in-house, there are risk factors involved with that DIY approach—like the fact that social media platforms are always updating, including the advertising aspect.
- Keeping up with the constantly shifting and evolving platforms you’re advertising on can prove to be a challenging feat with a pretty steep learning curve involved.
- A trained PPC professional will be able to tackle this challenge much more efficiently, and with a higher likelihood of better results. Improved results mean more site traffic, sales, and business for you. It’s a win-win situation for all involved!
NetConnect Digital Agency is the preferred pick for professional PPC management across the United States. Businesses across a wide number of industries choose NetConnect as their PPC service provider, in addition to procuring their services in other areas of digital marketing management and design.
When it comes to delivering the best digital marketing services available, NetConnect Digital Agency is committed to executing your vision to precise perfection. No detail will be overlooked when you enlist the trained team at NetConnect.
Are you ready to take your PPC advertising plan to the next level? Don’t hesitate—call or visit https://netconnectdigital.com/ to learn more about NetConnect Digital Agency, Pennsylvania’s #1 digital marketing company. NetConnect’s PPC Management services are unmatched, delivering superior results and consistently top-notch customer service.