The Top 30 AdWords Tools You Will Need in 2018

Published In : 28-December-2017

If there is one thing that sets humans apart from other animals, it is his capacity to create tools that will make his life better. While thousands of years ago, he used tools for survival, now, in the age of technology, man continues to produce tools, no longer for protecting themselves against predators but for keeping their businesses afloat.

With a brand new year in our midst, knowing which PPC tools will help us gain better business insights and eventually make more money. Make the most out of your PPC tools free to help you in your campaigns. Here are the top 30 AdWords tools that will help 2018 the best year for your business:

Keyword and Competitor Search Tools

Keyword and Competitor Search Tools 2018

Keyword Planner

Get the best keyword ideas that will fuel your campaigns by using the AdWords Keyword Planner. This tool conveniently helps you find the most relevant keywords, compare keyword trends, and create and share these to your plan. Google allows you to create ad groups and set bids before you can turn your campaign on.

WordStream’s Keyword Tool

WordStream keyword tools allows users to target some niches. It also gives suggestions which can be grouped based off of a common theme to easily launch ad groups.


If you are looking to do keyword research in multiple channels, Soovle is the tool to use. It allows users to explore the most typed keywords in different search engines based on a keyword root.


Ubersuggest will take the keyword that it is given and sends an unlimited list of alphabetized and numerical keyword variations of the original. If you are looking to uncover more keyword, you can add bounce house.

Search Term/Query Reports

Search term/query report shows what search terms actually trigger ads based on the keywords you bid on. It will not expand your reach as the ads are showing only for those terms but it will help improve the quality scores and granularity of the account.

Competitor Source Code

If you are looking for a tool that will help you spy your competitor’s keywords, then this is the best technique for you. It helps businesses rank organically using their competitor keywords.


If you want to gain insight into your competition’s keyword and domain data, then this is the tool that you need to subscribe to.


If spying is not enough, you can use Spyfu to download all of your competitor’s keywords.


To get accurate and up-to-date competitive intelligence information to compete with other sites and their marketing efforts, use iSpionage.

Google Trends

Trend data is a valuable asset especially when you are adjusting campaigns to match seasonal demand. PPC marketers should not miss out on using Google Trends for all the latest data available.

PPC Management Tools

PPC Management Tools

AdWords Editor

The AdWords Editor is perfect for large campaigns and for campaigns across multiple accounts. It has all that a user need for bulk edits and optimizations.

Bing Ads Editor

Bing Ads will still be great for your business and use the Bing Ads editor for a solid all-in-tool for managing your ad campaigns in Bing.

AdWords Performance Grader

If you want a thorough audit of your AdWords in a matter of seconds. It gives feedback on different performance factors so it will be easier to adjust and improve campaigns.


Optmyzer offers different tools to help in the management of AdWords and Bing Ad campaigns.


Facebook advertisers can use AdEspresso to create, optimize, and analyse campaigns.

Analysis Tools

Analysis Tools

Google Analytics

Google Analytics has all the metrics you need to track the performance of your campaigns and website. You can use the free version or upgrade to Premium for more options.

Certified Knowledge

Certified Knowledge helps in the analysis of data, creation of ads, and optimization of Quality Score.

Twitter Analytics

Twitter is a data mine – from discovering how many people are seeing your tweets to whether the campaigns you put up are effective. Use this free analytics tool to understand your Twitter performance.

Landing Page Tools


Get more than 80 templates for every type of landing page you need. You can sign up for a free trial or avail of a premium account.


Get dozens of landing page and minisite templates for as low as $25 per year.

Display Ad Creation


Getstencil is a tool for quickly creating display ads. The only thing to be mindful of is the image’s copyrights before launching the ad.


Canva is gaining popularity as it helps create striking ads by uploading your own assets, drag-and-drop interface, text modification, and more.

Facebook Text Overlay Tool

Facebook’s rule for ads to not contain more than 20 percent text is a deal breaker. Luckily, Facebook Text Overlay Tool ensures ads will run smoothly on Facebook by making sure the text doesn’t spill into 6 or more boxes on the grid.


Use Gifntext to create amazing GIFs to use in your social and display ads. This lowkey tool will seriously give your ad displays s lift.


AdWords Scripts

AdWords Scripts help automate time-consuming tasks and let managers save time and effort. This covers advanced A/B testing, close variant matching, and competitor tracking.

Ad Copy Inspiration


Find out what the most shared content across the web are and dig down the keyword, niche, site, author, and other particulars that you need. Come up with catchy article headlines.

Answer the Public

This is a free keyword research tool that will return keywords in question form. Through this, you can create ad copies that will specifically answer the questions that your audience have.

Call Tracking Tools


Invoca provides solutions to capture, manage, and track important calls. It can also be used to integrate 30 platforms.


If you are looking to track calls and analytics then Twilio is the tool for you. You can easily buy phone numbers and record calls.

Mobile Applications

AdWords App (Android / Ios)

AdWords campaign management while on the go? The Google AdWords App is perfect for when you need to adjust keyword bids, enable or disable AdWords objects, and make various recommendations for Adwords while you are away from your desktop.

Facebook Ads Manager App

The Facebook Ads Manager App lets you manage your Facebook campaign wherever you are. Track the performance of your ads, edit them, adjust budgets, or create new ads using your mobile device.

Google Analytics App (Android / Ios)

Although limited, the Google Analytics App is perfect for when you need stats or reports on the go.

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