SEO vs PPC Comparison: Everything You Should Know SEO & PPC
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Search Engine Optimization
SEO vs PPC Comparison: Everything You Should Know About SEO & PPC.

What is Search Engine Optimization?

seo vs ppc comparison

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Types of SEO

On-page SEO is the practice of optimizing individual sites so that the search engine bots can easily crawl it, understand the structure and content in order to rank higher, and earn more relevant traffic in search engines.

  • Easy-to-navigate website structure.
  • Useful for people and unique content.
  • Internal linking.
  • Page titles and descriptions (metadata).
  • Smart keywords distribution.
  • Content compliance with metadata.
  • Heading tags & image optimization
  • Tech elements: sitemap, schema mark-ups, etc.
  • Mobile-friendly pages
  • Clearing broken & toxic links
  • Relevant media content distribution.
  • Enticing CTA (call-to-action).
  • Website optimization in accordance with visitors’ behavioral factors and far more.

Off-page SEO includes actions conducted outside the web site to enhance the domain authority and obtain quality external links:

  • External backlinks and anchor list.
  • Social Media Marketing
  • Business adding on maps and catalogs.
  • Increasing the PR indicator, etc.

What is Pay-Per-Click?

seo vs ppc comparison
  • You select the target keywords
  • Create ads.
  • Set your budget that defines where, when, and the way the ad appears on SERP.
  •  Only pay when the user clicks your ad.
  • Gain more visibility and reach potential customers.

Types of PPC

PPC Search Ads:

Search is the most common and popular PPC channel with Google, Bing, Yahoo, and other search engines available for ad placement. Search advertising is remarkably flexible, ensures high targeting, and may fit almost any business type.

Social Media Advertising:

Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, Snapchat, etc., are the place where your future clients spend most of their time and this is often where your ads should appear.

By advertising on social media, you not only reach a more targeted audience and lift brand awareness but also nurture customer relationships and boost business visibility.

Video Ads:

Video ads show impressive engagement and conversion rates. What can tell your story better than a video? Use this ad format to tell and educate, to succeed in new clients, and gain greater visibility.

Shopping Ads:

If you’re an e-commerce business owner, you can’t put this ad format aside. Showing information about the searched product, its image and price, shopping ads usher in hot leads, can generate more sales and improve ROI. This is often a path worth exploring, isn’t it?

Mobile Ads:

Most of the ad types mentioned above are often shown on mobile. Mobile advertising made an enormous leap ahead during a few years. to focus on your customers with mobile ads you’ll use social media, apps, and mobile websites. In-app ads, mobile banners, pop-up advertisements, and far more open limitless opportunities for business promotion.

SEO: Organic SEO is absolutely free if you are doing it by yourself. Or you can pay to hire an SEO Specialist or to pay for SEO packages from SEO agencies.

PPC: PPC is paid. You have to spend for each click that you get on the ads. Only you choose what proportion to spend on PPC advertising and pay only after the user enters your website. But! For more clicks, better positioning, and highly-competitive keywords you’ll need to pay more.

Speed of Impact & Time Investment

SEO: SEO activities have a gradual impact. It can take months to ascertain sizable improvements, but they ensure constant traffic flow.

PPC: In PPC, your business gets the immediate exposure right after the ad is published, but the stream ends the instant you stop paying for your ads.

Control & guarantee

SEO: You cannot know or control what proportion and what sort of traffic you get. Only Google has complete control over ranking factors and also over the results of your SEO activities.

PPC: You can control all aspects of PPC advertising, easily customize and adjust it to manage costs.


SEO: According to Unbounce, 86% of web searchers trust organic SEO listings more than paid PPC listings.

PPC: If you run a PPC campaign with highly targeted and optimized ads, you get visitors who are very much interested in your offer. The CTR here is going to be even higher, but you’ll need to pay more for such ads.


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