Google Trends is a search trend feature that shows the interest of Google users for certain search terms which is relative to the website’s total search volume in a given period. This is really helpful for related keyword research and also to discover certain event-triggered spikes in keyword search volume.
Google Trends gives data related to keywords which Includes search Volume Index and Demographics information about searching users.
Current trends & topics are shown on the homepage of Google Trends. The most popular search queries in the world are documented in real-time and have been able to register the highest growth of search queries at the moment and are usually supported by entities such as a person, city, or event.
In Google Trends, the “Explore” function is the most exciting for content marketing and Search Engine Optimization. In this, Google offers the chance to find the search interest for an entered keyword, both historically back to 2004 as well as the minute-by-minute progress over the past hour. Here the search volume is given in approx values. The highest value is 100; this means the highest search interest. The other values in the chart show the relativistic demand corresponded to the demand peak.
We can explore Google Trends from the top down by visiting the tool and seeing what searches are currently trending. You can dig into a topic for further information.
We can also enter a search term into the search box to see how search volume has varied for that particular term over time and in different locations. We can change the location, time frame, category or industry, and type of searches such as web, news, shopping, or YouTube for more exact data.
Google Trends also shows us similar search terms & how search interest based on sub-regions
We also have an option to compare between two search times based on the location, time frame, category or industry, and much more. This option is very useful for marketers to choose keywords.
We can use the data found in Google Trends for several different SEO & Online marketing purposes. Below are some of the major uses of google trends in Online Marketing & SEO:
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