Google Ads Best Practices for 2023

Published In : 06-July-2023

Google Ads is a powerful platform that can help businesses of all sizes reach their target audience and generate leads or sales. However, to get the most out of Google Ads, it’s important to follow best practices. 

In this blog post, we’ll discuss some of the best practices for Google Ads in 2023. We’ll cover topics such as setting clear goals, choosing the right keywords, creating effective ad copy, and optimizing your campaigns.  

Best Google Ad Practices 2023  

  1. Set clear goals

The first step to running a successful Google Ads campaign is to set clear goals. What do you want to achieve with your campaign? Do you want to generate leads, increase website traffic, or drive sales? 

Once you know your goals, you can tailor your campaign accordingly. For example, if you’re trying to generate leads, you’ll want to focus on keywords that are related to your product or service and that are likely to be used by potential customers who are looking for information.  

  1. Choose the right keywords

Keywords are the foundation of any Google Ads campaign. They’re the words and phrases that people use when they’re searching for information on Google. When you choose the right keywords, your ads will be shown to people who are already interested in what you have to offer. 

There are a few things to keep in mind when choosing keywords. First, you need to choose keywords that are relevant to your business. Second, you need to choose keywords that have a high search volume. Third, you need to choose competitive keywords.  

  1. Create effective ad copy

Your ad copy is the text that appears in your ads. It’s important to create ad copy that is clear, concise, and persuasive. Your ad copy should also be relevant to the keywords that you’re targeting. 

Here are a few tips for creating effective ad copy: 

  • Use clear and concise language. 
  • Use strong calls to action. 
  • Highlight the benefits of your product or service. 
  • Use keywords throughout your ad copy. 
  1. Optimize your campaigns

Once you’ve launched your campaign, it’s important to optimize it regularly. This means tracking your results and making changes to your campaign as needed. 

There are a few things you can do to optimize your campaigns: 

  • Track your results. This includes tracking your click-through rate (CTR), conversion rate, and cost per acquisition (CPA). 
  • Make changes to your keywords. If your keywords aren’t performing well, you may need to add new keywords or remove underperforming keywords. 
  • Experiment with different ad copy. Try different variations of your ad copy to see what performs best. 
  • Use negative keywords. Negative keywords are words or phrases that you don’t want your ads to show up for. For example, if you sell shoes, you might want to add the negative keyword “free” to your campaign. This will prevent your ads from showing up for searches like “free shoes.” 
  1. Use other Google Ads features

Google Ads offers a variety of other features that can help you improve your campaigns. For example, you can use ad extensions to add additional information to your ads, such as your phone number, address, or website. You can also use remarketing to show your ads to people who have already visited your website. 


By following these best practices, you can create Google Ads campaigns that are effective and help you achieve your business goals.  

Bonus tip: Use Google Ads automation 

Google Ads offers a variety of automation tools that can help you save time and improve your results. For example, you can use the Smart Bidding feature to let Google automatically set your bids for you. You can also use the Campaign Experiments feature to test different settings and see what works best for your campaign. 

Are you looking to improve your Google Ads campaigns? 

NetConnect Digital Agency can help! We are a Premier Google Partner agency with over 15 years of experience. We can help you set clear goals, choose the right keywords, create effective ad copy, and optimize your PPC campaigns.  

Contact us today for a free consultation!  

We’ll help you understand your needs and develop a custom Google Ads strategy that will help you achieve your business goals. 

Visit our contact page or give us a call to learn more. 

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