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Search Generative Experience: A Peek at Google’s SGE

Published In : 12-June-2023

Google SGE, or Search Generative Experience, is a new experimental feature that uses generative AI to provide more comprehensive and informative search results. SGE is currently in beta testing, but it has the potential to revolutionize the way we search for information.

In this blog post, we will discuss the following:

  • What is Google SGE?
  • How does Google SGE work?
  • What are the benefits of using Google SGE?
  • How can you use Google SGE?
  • What’s next for Google SGE?

What is Google SGE?

Google Search Generative Experience is a new feature that uses generative AI to provide more comprehensive and informative search results. When you search for a topic on Google, SGE will generate a summary of the most relevant information it can find. This summary can include text, images, videos, and other multimedia content.

SGE is still under development, but it has already learned to understand a wide range of search queries. For example, if you search for “how to make a cake,” SGE can provide you with a summary of the steps involved in making a cake, as well as images and videos of cakes in various stages of preparation.

How does Google SGE work?

SGE works by first understanding the meaning of your search query. It then uses generative AI to create a summary of the most relevant information it can find. This summary can include text, images, videos, and other multimedia content.

SGE is still under development, but it has already learned to understand a wide range of search queries. For example, if you search for “how to make a cake,” SGE can provide you with a summary of the steps involved in making a cake, as well as images and videos of cakes in various stages of preparation.

What are the benefits of using Google SGE?

There are several benefits of using Google SGE, including:

  • More comprehensive search results: SGE can provide you with a more comprehensive overview of the information that is available on a given topic. This can save you time and effort, as you no longer have to click through multiple results to find the information you are looking for.
  • More engaging and informative search experience: The summaries that SGE generates are written in a clear and concise style, and they often include images and videos that help to illustrate the information.
  • More personalized search results: SGE takes into account your past search history and interests to provide you with results that are more likely to be relevant to you.

How To Get Access to Search Generative Experience?

Sign up for the Search Labs waitlist to get access to SGE and other experimental features.

SGE can be accessible through the Chrome browser for desktop users and the Google app for Mobile users.

You will get an email or receive a notification in the Google app welcoming you to Google Search Labs. Once you get your welcome email/notification, you can find Search Generative Experience on the Search Labs page along with the other new experimental features.

How can you use Google SGE?

To use Google SGE, simply open the Google search bar and type in your search query. If SGE is available, you will see a new “Generative AI” section at the top of the results page. This section will contain a summary of the most relevant information that SGE could find.

You can also use Google SGE to find information on specific topics. To do this, click on the “Topics” tab at the top of the search results page. This tab will show you a list of topics that are related to your search query.

Google SGE is still under development, but it is a powerful new tool that can help you find the information you need more quickly and easily. If you are looking for a more comprehensive and informative search experience, then you should try Google SGE.

What’s next for Google SGE?

Google is still working on improving Google SGE. In the future, Google plans to make SGE more accurate, more personalized, and faster. Google also plans to add new features to SGE, such as the ability to generate summaries in different languages.

Google SGE is a promising new technology that has the potential to revolutionize the way we search for information. With continued development, Google SGE could become the standard way to search for information online.

Conclusion

Google SGE is a new and exciting feature that has the potential to change the way we search for information. If you are looking for a more comprehensive, informative, and personalized search experience, then you should try Google SGE.

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