Local SEO Services for Moving Companies
Moving companies face tough competition in the industry. From short-term moves to moves across the country, moving companies offer a wide array of services. With that said, there are a lot of companies trying to increase their customer base. With so much competition, you want your company to be first on an individual’s moving company list. So, how do you accomplish this goal? With local SEO strategies!
Local SEO is one part of our moving company marketing program, alongside Google Ads, web design and reviews.
Local SEO to Boost Your Google Rankings
Many people use the Google search engine when they want to find answers to various questions. One question that comes up a lot relates to moving companies. People may search “moving companies near me” and peruse the results that quickly appear from that search. Not many people will page through the results to find the options past the first or second page of results. That’s why you need your company to rank high on the Google search results!
Local SEO can boost Google rankings and help your company name find its way to the computer and smartphone screens of people in your area who need a mover. Local SEO is a search engine optimization (SEO) method that helps your business gain more visibility on Google local search results. This type of SEO ensures that your company name lands in the hands of individuals in your geographic area who need a mover and are actively searching for this type of professional.
And with so much competition out there today, you want it to be your name that the Google search user sees, not that of your local competitors.
What Our Clients Say
Smart and energetic team and working with them has elevated the value and perception of my brand across all our channels – web, social, and search. I really appreciate the attention to detail that they’ve brought to all of the projects we’ve completed.
Reasons Moving Companies Should Invest in Local SEO
With many ways to use your marketing budget, you may wonder what ways are best. Local SEO strategies provide one excellent way to advertise your moving company and ensure visibility to people in your area. Here are some reasons to use local SEO for movers in your marketing strategies:
Local SEO Targets a Local Audience
When your business uses local SEO methods, you’re attracting your target audience in the local area. With local SEO for movers, you can attract people who live in the area you service—the individuals who would actually want to use your moving services—so you don’t waste time and money marketing to people outside your local area.
Learn MoreSEO Marketing is Affordable
In addition, SEO is an affordable marketing strategy. Print advertisements, billboard rentals, and brand ambassadors can be costly. However, SEO strategies offer an equally if not more successful way to draw in new customers and do so at a fraction of the cost. You can put keywords in your online content which will connect people from search engines to your website. Plus, you can put in local target keywords so you draw in the right customers, i.e., people in the local vicinity who can actually use your moving company services.
Learn MoreLocal SEO Strategies Deliver Results
When people are searching for a moving company, they’ll have plenty of options available to them online. But they want to use a company that is located in the general vicinity. When your company uses local SEO strategies, your efforts will get results—you’ll reach the potential customers in your area and show them all you have to offer.
Learn MoreIncrease Leads from Local Customers with Local SEO Services
The primary purpose of local SEO services is to increase leads from local customers. Here are some ways to increase leads by using local SEO services.
Use Google My Business
Google My Business is an excellent lead generation strategy. This type of strategy is a way for your business to manage your online presence across Google. Google My Business works with other on-page and off-page SEO efforts. When you have a Google My Business profile, you’ll be more likely to be in the top three results based on keywords search engine users type in.
Update Page Content
The page content on your website should be updated whenever possible. You want this content to be engaging in addition to containing keywords. The more engaging and informative your site content is, the more likely it is that you can turn website visitors into customers who actually book a move.
Perform Keyword Research
You want to make sure the keywords you include in your website, blog content, and other online content are the right ones. Relevant keywords change periodically so you want to make sure to continually perform keyword research so you have the right keywords to generate leads and stay ahead of competitors.
Create Backlink Strategy
Backlink strategy is another way to use keywords for lead generation. You can contribute content to other websites and create backlinks that connect back to your website. This type of strategy may significantly increase leads for your moving company and builds domain authority over time.
How Local SEO Services Impact Your Moving Business
When you focus on local SEO for movers, your business will reap the benefits. You want to attract customers in your local area, not reach an audience that’s located states away. When you use local SEO services, you can tailor your online content to attract the right target audience.
Draw In New Customers
When you use local SEO strategies, your moving business can draw in new customers. People who are searching for a moving company will often turn to the Google search engine to start their search. You want their search to end there once they find your company!
Attract Local Customers
It’s not just potential new customers you want to attract, but new local customers. When you use a local SEO method in your marketing efforts, you can attract local Internet users who are looking for a moving company.
Turn Leads into Customers
Once you attract potential customers via local SEO for movers, you want to turn these leads into actual customers. This is why your online content must be top-notch. It’s not enough to draw people in to visit your website and blog. You have to entice them with the right type of content that’s laden with the best SEO keywords.
Your Business Makes Money
Once you draw local customers in and show them why your moving company is the best choice, your business makes money. You will be able to get the new clients and increase your commercial income.
More leads from local search
of local searches result in a purchase
Google Map Pack drives the most clicks
of searchers pick from page 1
How Movers Win the Google Maps Pack
You don’t just want your business to be listed on Google Maps—you want it to dominate it! You want to rank as high as possible on Google Maps for the ideal local SEO marketing results.
The local SEO map and Google My Business profile can direct people to your website. It’s important to appear in the local map pack results, which are the top three results in your area related to keywords in your industry. When people see your name in the local map pack results list, they can go directly to your website. Strong city landing pages for movers then give each service area a URL that supports the map pack and AI Overviews.
Google Map Pack Results
Dominate the map pack — be the #1 choice
Local SEO Map and Website Are Interlinked
The local SEO map and Google My Business profile can direct people to your website. Therefore, it’s important to make sure the contact information is correct. You want your business to appear in the local map pack results—the top three results in your area related to keywords in your industry.
If your business appears in these search results, you’re going to be the first to be seen amongst others in the moving industry. When people see your name in the local map pack results list, they can go directly to your website. Once on your website, you can impress them by highlighting all that your moving company offers in the way of moving services.
Improve Your Reach with Local SEO
Don’t let your moving company get pushed aside in search engine results. Use local SEO strategies to your advantage and have your moving company name be seen by many. NetConnect Digital can help!
NetConnect Digital offers multi-faceted local SEO campaign management services for your moving company. With the help of NetConnect Digital, you can have your moving services seen by Google search users and have the right content on your website to wow them. Don’t be left wondering if your website is being seen by potential customers. Get found in local map pack results for high visibility. With NetConnect Digital on your side, you can increase your local SEO authority to increase your reach. Once you get noticed, your moving company services can impress on their own.
Want to know where you rank right now?
Call us and we will check your map pack visibility in your top service areas while you are on the phone.
Call (800) 784-8815Frequently asked questions
How long does local SEO take to work for a moving company?
Most movers see map pack movement in three to four months and meaningful lead volume by month six. Review velocity and how competitive your metro is are the two biggest variables.
We serve several cities. Do we need a page for each one?
You need a page for each city you genuinely serve and can prove service in — with real crew, real jobs and real reviews. Thin duplicate city pages built only for rankings tend to get filtered out.
Can we rank in a city where we do not have a physical address?
You can rank organically for that city, but the map pack is tied to your verified locations. We treat those as two separate plays: service area pages for organic, and your Google Business Profile for the map.
How do multiple branches or warehouses work?
Each verified location gets its own Google Business Profile, its own location page and its own review stream. Where branches overlap, we set primary categories and service areas so they do not compete.
Do reviews really affect where we rank?
Yes — review count, rating and how recently they were left all feed map pack rankings, and they affect click-through even when your position does not change.
What does local SEO cost for a moving company?
It depends on how many markets and locations you are covering. We scope after looking at your service area and current visibility, and we will tell you if paid search is a better first spend.