Prepaid Energy Company
Objectives
- Increase website traffic 50% within three months
- Achieve internal sales targets by getting new sales leads
- Build brand awareness among new audiences, especially new pre-paid customers.
- Provide customers with a variety of content consistently to engage them with their brand.
Strategy
- Revamped their website to provide customers with an improved user experience as well as to be more attractive and content driven.
- Developed website landing pages for all their pre-paid energy plans.
- Provided our client with new revenue opportunities through our well-planned paid advertising strategy that includes Google AdWords campaign, Display and Remarketing ads, and YouTube ads.
- Executed an effective Search Engine Optimization campaign to enhance the visibility of their website.
- Developed a better content strategy to engage their audience with their brand through various social media sites, blogs, white papers, and webinars.
Results
- Achieved 45% increase in their sales within 3 months.
- Decreased the cost per conversion enabling them to explore more opportunities in digital marketing by investing more.
- A wide reach to new customers enhanced the credibility of their brand and customer loyalty.
- 38% increase in conversion rate from social media campaigns.
- Increase in paid advertising revenue by an average of 57% each month.
- An average of 61% monthly improvements in website traffic.
- 76% increase in video engagements through various digital platforms.
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