Target the Panel Upgrades, Not the Dead Outlets
Marketing built around your job mix — so rewires, generators and EV charger installs get their own campaigns instead of hiding on a services list.
Sound familiar?
Electrical work spans a wide range, from a homeowner with a dead outlet to a panel upgrade, a generator install or an EV charger. Those jobs differ by an order of magnitude in value, and marketing that treats them identically fills your schedule with the least profitable ones.
Your schedule fills with small jobs
Service calls are easy to win and hard to profit from.
EV and generator demand is being missed
Competition for these terms is still light in most markets — for now.
Residential and commercial share one campaign
Two different buyers, two different cycles, one message that fits neither.
What we do for electrical contractors
Every program is built around the jobs you want more of — not a generic package.
Target the jobs you actually want
We start with your job mix and margins, then build campaigns around the work you want more of. Panel upgrades, whole-home rewires, generator installations and EV charger work justify far higher bids than a service call, and they deserve their own pages and messaging rather than a line on a services list.
The EV charger and generator opportunity
Home EV charger installation and standby generator demand are growing steadily, and search competition in most markets is still lighter than in traditional electrical terms. Contractors who build dedicated, genuinely useful pages for these services now tend to hold those rankings as the category gets more crowded.
Local SEO for electricians
Complete Google Business Profile with correct categories, service area pages for the towns you genuinely serve, licensing and insurance displayed clearly, and a consistent review process. Trust signals matter more in electrical than in most trades because the safety stakes are obvious to the customer.
Paid search and Local Service Ads
Local Service Ads work well for electricians because they charge per lead and carry the Google Guaranteed badge. We pair them with tightly controlled search campaigns for the high-value services, and exclude the DIY and job-seeker searches that otherwise consume the budget.
Residential and commercial need separate paths
If you do both, they need separate campaigns, separate landing pages and separate tracking. Commercial buyers research differently, decide on a longer timeline and cannot be reached with residential messaging.
How we get there
Start from your job mix
We look at what you want more of and what it is worth.
Build pages for high-value work
Dedicated pages for panels, rewires, generators and EV chargers.
Launch LSAs and search
Pay-per-lead where it works, tightly controlled search where it does not.
Separate the segments
Independent tracking for residential and commercial so budget follows results.
Not sure the demand is there?
Before you commit to anything, we will show you the actual search volume in your service area and where you rank against the contractors taking that work today.
Frequently asked questions
Which marketing channel works best for electricians?
Local Service Ads and local SEO usually produce the best economics for residential work. Commercial electrical work depends more on content, relationships and longer-cycle nurture.
How do I get more high-value electrical jobs?
Build dedicated pages and campaigns for panel upgrades, rewires, generators and EV chargers rather than burying them in a general services list, and bid accordingly.
Do you serve electrical contractors nationwide?
Yes. We work with residential and commercial electrical contractors across the United States.
Let’s talk about your market
Tell us your service area and the work you want more of. We will come back with what the search demand looks like and what it would take to win it.
