Types of Google Ad Campaigns
Google is the “go-to” for ad campaigns designed to boost your business. Online presence is a huge factor in driving traffic to your website, hopefully leading to some serious sales and customer retention.
There are a number of ad campaigns at your disposal. It’s up to you (or the specialist you employ to run your ad campaigns with precision and expertise) to decide which combination of those available ad campaigns will work wonders for your business.
“Pay Per Click” Ad Campaigns
Also known as PPC, Pay Per Click campaigns are a popular approach for drawing in consumers almost instantly.
With this strategy, you basically pay for your ads to be strategically placed on certain sites to target your specific audience.
PPC specialists are highly-skilled in the art of studying key data points in order to determine exactly where to place your ads for the most successful odds.
Putting your ads in front of the right consumer at the right time drastically improves your chances of driving them to your site, which is always the goal.
Once a potential customer is on your site, you have a greater chance of them taking one of the following actions:
- making a purchase
- filling out a form for future correspondence or seeking an estimate/feedback
- booking a service
…and more, depending on what your particular business has to offer.
PPC ad campaigns also afford you the ability to monitor the advertising activity of your key competitors, studying their ad placement and content in order to fine-tune your own.
You can look to the competition to see what is working, what clearly isn’t, and to determine how you can set yourself apart from the pack.
PPC is often a top choice for businesses to include in their marketing budgets due to the immediacy of the results. Other advertising strategies may potentially be just as profitable, but PPC ad campaigns’ rapid results are hard to beat, particularly when there’s a time-sensitive need for getting those ads in front of your target audience.
Examples of timely ad needs include the launch of an exciting new product, or during the holiday season, which is the busiest time of the year for online shopping.
Search Engine Optimization (SEO)
SEO ad campaigns have great potential to be highly profitable when implemented efficiently. Successful SEO campaigns are built on the foundation of having the right keywords in place for your company.
SEO basically tracks how you are found and where you fall in the ranks through internet searches. The goal, of course, is for your business to appear as close to the top of the search results as possible in order to increase the likelihood of a consumer clicking on your site.
Enlisting the professional SEO services of a reputable agency allows experts in the field of digital marketing to ensure your business gets seen on the most popular search engines:
NetConnect Digital Agency, Philadelphia’s top online marketing provider, even offers a free initial SEO report for you. Simply fill out a form and receive detailed data showing your most current statistics.
Should you choose to do business with a renowned agency like NetConnect Digital Agency, you’ll receive services that include keyword research and analysis, tracking which specific keywords and terms you need to be implementing to drive more traffic to your site.
They will also help you optimize your current content in order to improve your presence in search results across the major search engines platforms, as well as via the top social media platforms.
Google Ads is one of several free digital advertising tools offered by the internet powerhouse. In fact, Google Ads offers so many tools that it can seem impossible to efficiently execute them on your own.
Recruiting the specialized services of a professional team, like NetConnect Digital Agency, ensures a seamless process and guaranteed results.
Google Ads will tailor your approach based on your desired goal—
- Increasing calls to your business
- Driving more traffic to your website
- Upping visits to your brick and mortar store
The next step you’ll need to take when working with Google Ads is to decide on your desired reach—local or global? Consider the proximity of the audience you want to reach.
Next, you’ll decide on your content and the type of ad you want to create before settling on a budget cap.
Finally, your ads will go live on Google, Maps, and Google’s network of partner sites, depending on your specifications.
Since its inception, YouTube has been a force to be reckoned with in the digital world. Advertisers are a huge part of YouTube’s business base.
They promote using their site for advertising due to the fact that people are already interested and focused on what they’re watching, so these viewers will, in turn, be more likely to notice and click on your ad that is aligned with the video.
YouTube claims to use Google data to match your brand with a targeted audience, and offers ad campaigns to suit numerous budgets.
YouTube also offers a variety of free tools and resources to help you create your ad, including making and uploading a video advertisement right from the comfort of your own mobile device.
When you plan on advertising digitally across a number of platforms—YouTube, Google, and social media platforms like Facebook, Twitter, and more—having the help of a dedicated and trained professional will definitely yield more efficient and successful results.
Social media platforms as well as search engine platforms are always updating and evolving, including their advertising sectors.
A skilled expert in the area will be able to quickly adapt to these changes, instead of trying to keep up with the learning curve yourself.
Let the experts guide your digital advertising needs.
With all of these daunting digital tools at your disposal, it can be an overwhelming task to launch and maintain an online advertising campaign successfully while simultaneously running the rest of your business.
The team of detail-oriented, highly-skilled digital marketing professionals at Pennsylvania’s #1 agency, NetConnect Digital Agency, is always ready for the challenge.
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NetConnect Digital Agency provides an array of digital marketing services, in addition to web design and development, social media management, and more.
Call or visit https://netconnectdigital.com/ to learn more about the stellar services offered by NetConnect Digital Agency—you won’t regret it.