As a business owner or someone just trying to get your website noticed, you’ll find out quickly that numerous factors come into play.
Instead of spending all of your time trying to comb through the 200+ Search Engine Ranking Factors that Google uses, we thought it would help to point out the top 10.
Your site will gain traction almost immediately using these factors. The reward of a little bit of effort upfront will go a long way when building an organic, SEO, high-ranking factor website, or application.
This list does not rank the top 10 in order of importance but instead lists the top 10 factors by which your content will drive itself and lead customers or viewers straight to your product or service.
There can be no doubt about the importance of bots crawling, considering that before anyone consumes any content from you, Google and other search engines must consume the content first. Crawlability is defined as the level or ability of a search engine to scan a website and review its content to determine what is on the page and how it can be ranked.
They will use scaled vector graphics, appropriate sizing per device, and react according to the method in which they interact with that consumer. You can check to see how responsive your website is using Google’s Mobile-Friendly Test and receive a report of any mobile version issues.
High-Quality Content pursues:
Having a business listing reviews only serve to boost your site’s presence as it is, again, another way to create links that point to the domain. Structured data using schema markup provide a way for Google’s engine to read your data within data and provide rich formats that create standout search results. Backlinks are a way to boost credibility with influencers or affiliates guest posting, digital PR, and other link-building practices.
Since this is a ranking factor that Google explicitly states, your domain’s performance on mobile and desktop is in consideration. Google’s PageSpeed Insights Tool will help you learn more about web performance tools at Google and what it takes to speed up your site.
Even if you’re putting your site on ice, keep the domain. Whether you’re trying to get it going again or just doing an update, the site’s age and URL type (i.e., .com/.org/.net), KEEP IT!
Social media presence is necessary to help build your network and create a buzz about your product or service. A strong social media presence makes your platform that much more reliable. Create fast, straightforward ways to share your content and watch your site take off.
These top 10 ranking factors are paramount to a well-optimized site that will earn more and more traffic. The higher the traffic, the higher the conversions, and sales. Digital Marketing professionals like Netconnect can save you time, effort, and energy trying to improve your social media and websites.
Enjoy working on the things that matter most to you, your customer, or service while taking the load off and letting you enjoy higher volumes of customers and conversions.
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