Social Media for Law Firms

Social Media Marketing for Lawyers

Did you know that over 80% of internet users engage in at least some social media platform? Now more than ever, social media is a constant source of information in our daily lives.

Savvy businesses have taken advantage of social media’s prevalence and leveraged that power to their benefit—including lawyers. If you’re wondering whether social media for law firms is necessary, the short answer is yes.

People spend so much of their time on social media platforms, whether it’s for social, marketing, educational/research reasons, or to procure a good or service. For a lawyer, social media marketing is a crucial step on the pathway to achieving maximum success. Establishing a solid attorney social media marketing presence is a way to boost your business even further while reaching a virtually endless number of potential clients.

The reasons people seek legal services are as widely varied as the fields of law practice themselves. Law firms with the best social media presence are the ones that attract and retain the most traffic to their site, and, in turn, the newest business leads.

Social media marketing for attorneys is necessary for today’s increasingly digital landscape, where various platforms have a mass appeal and span virtually all demographics.

attorney social media marketing

Social Media Marketing for Attorneys

Social media for law firms is particularly essential due to the need for immediacy of information most situations require.

  • Life’s unpredictability can find someone from any walk of life needing the exact legal assistance you provide without warning.
  • Typically, these situations are those in which someone wants to procure the best, most appropriate, and specific services available to them in a timely manner.
  • When these situations arise, put yourself—and your law firm—in the best position to connect directly with potential clients.
  • Gaining “likes” and “followers” on various platforms also ensures an ongoing point of contact with your potential clients.
  • As your business, services, and other aspects of your law firm grow or change over time, those followers will be along for the journey. The repeated exposure to your brand during the ongoing social media “relationship” between business and client helps to cement your company’s name in their minds.
  • Therefore, if and when a situation occurs in which they need your services, your law firm’s name will likely be at the top of their list—and search results—when it counts.
attorney social media marketing

Why Should Lawyers Embrace Social Media Marketing?

Lawyers should consider social media marketing as the most modern—and albeit most increasingly effective—way to enhance their brand awareness.

  • From posting positive reviews about your services and client experience to implementing targeted ads to optimize your search engine results, social media marketing is an invaluable tool at your disposal—and it seems it is here to stay.
  • Your law firm’s social media followers build leads, generate your brand’s reach, and allow us to develop a targeted, customized campaign to meet your goals.
  • If you don’t consider yourself a social media aficionado, don’t be tempted to bite off more than you can chew. Social media marketing is a very involved field, best left to the experts when time and money are at risk.
  • If you simply find the task of creating an online social media presence daunting or too time-consuming, consider enlisting the NetConnect Digital Agency to create and maintain this data-driven presence on your behalf.
  • DIY tools for setting up a social media marketing campaign are available, but typically do not yield the desired results due to the delicate balance involved. As your social media marketing manager, NCDA eliminates that worry by designing and implementing an effective, efficient, and customized plan tailored to your law firm’s unique needs.
  • In addition to Facebook, NCDA will leverage your success by building a presence across platforms such as LinkedIn, Facebook, Instagram, YouTube, and more as needed and desired.

Building a Social Media Strategy for Law Firms

NCDA excels in serving as the social media manager for law firms across Pennsylvania as well as the entire country.

  • If you’re searching for the best lawyer social media marketing services, look no further than the team of experienced, reliable experts at NCDA.
  • Our trusted team can take your law firm’s social media presence from non-existent to widespread, while simultaneously meeting and exceeding your business goals.

Facebook Advertising for Law Firms

In addition to social media management, NCDA also provides excellent social media advertising services to our clients.

  • Facebook remains the most visible and widely utilized social media platform, which makes it a mecca for businesses looking to increase their online visibility. In fact, Facebook itself earns more than 90% of its revenue through ad generation—a staggering figure.
  • This significant amount of advertising spending is certainly something to contend with—and it means a vast pool of potential customers who are almost guaranteed to see the services you offer.
  • Our social media advertising services will net real results with a high return on investment.
  • Research trends continue to show that people are much more likely to purchase a product or seek service from a company or business brand they follow across various social media platforms—with Facebook being the most visible to a wide audience.
  • Maximize not only your online visibility but your sales potential and client retention by using this profitable tool to your advantage. NCDA has a longstanding reputation for bringing businesses across a wide range of industries to the forefront of their fields with unmatched marketing campaigns.
  • When it comes to advertising on Facebook, you want the best law firm social media agency on your side. Facebook ads for law firms, when implemented correctly, have the potential for major profitability and building brand awareness.

Let the trusted team at NetConnect Digital Agency, the premier marketing partner in Pennsylvania, take your brand’s social media marketing campaign to greater heights.

We can start by providing you with a free initial audit of your law firm’s current statistics. It’s time to get the results you want—and we’re here to help.

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