Case Study - Energy Company - NetConnect Digital Agency

Case Study – Energy Company

Prepaid Energy Company

The client is a leading energy provider with over 30 years of experience in providing pay-as-you-go electricity for household and business owners. They are mainly focused on pre-paid electricity plans no matter the credit rating and term of the contract. Although they were spending a good amount of money on paid advertising campaigns and for Search Engine Optimization, the client was not getting great results. When they approached us, they had clear business objectives and goals to achieve.

Objectives

  • Increase website traffic 50% within three months
  • Achieve internal sales targets by getting new sales leads
  • Build brand awareness among new audiences, especially new pre-paid customers.
  • Provide customers with a variety of content consistently to engage them with their brand.

Strategy

We carried out a thorough analysis of the client’s website, backlinks, social media activities, paid. campaigns and content strategy. Additionally, we conducted a detailed analysis of their competitors. Based on these findings, we developed a unique digital marketing strategy that offered high revenue through improved conversions. The significant areas of our strategy were included:

  • Revamped their website to provide customers with an improved user experience as well as to be more attractive and content driven.
  • Developed website landing pages for all their pre-paid energy plans.
  • Provided our client with new revenue opportunities through our well-planned paid advertising strategy that includes Google AdWords campaign, Display and Remarketing ads, and YouTube ads.
  • Executed an effective Search Engine Optimization campaign to enhance the visibility of their website.
  • Developed a better content strategy to engage their audience with their brand through various social media sites, blogs, white papers, and webinars.

Results

  • Achieved 45% increase in their sales within 3 months.
  • Decreased the cost per conversion enabling them to explore more opportunities in digital marketing by investing more.
  • A wide reach to new customers enhanced the credibility of their brand and customer loyalty.
  • 38% increase in conversion rate from social media campaigns.
  • Increase in paid advertising revenue by an average of 57% each month.
  • An average of 61% monthly improvements in website traffic.
  • 76% increase in video engagements through various digital platforms.