As a business or professional in today’s world, you may find yourself involved with extensive online marketing. Pay-per-click or PPC is a marketing strategy where the advertisers pay a fee every time someone clicks on an ad. The most popular form of PPC is search engine advertising where the person or company placing the ad bids on the placement of the ad should a keyword get searched.
There are multiple ad platforms, each presenting the user with a unique opportunity to gain a following. The list below encompasses eight of the largest ones available to users.
To take advantage of the chances presented through each of these platforms, a pay per click management services company should be consulted. PPC campaign management services have the know-how necessary to build the best ads portfolio. Working with professionals will save you not only time as you go through learning each platform separately, but money as well, reducing the trial and error process.
NetConnect Digital Agency started over a decade ago, has the best PCC management services. Our portfolio consists of over 500 campaigns and over 12,000 keywords. As one of the most reputable companies to offer PPC management services, we help you evaluate the best ads platforms for you and your company.
With more than 3.5 billion searched conducted daily, Google is the largest platform out of them all. Google tells us that their ads get displayed within over two million websites and over 650,000 applications. The sheer volume indicates how easy it is to reach any audience, anywhere in the world.
Google boasts widespread coverage via its PPC ads. These ads show on their search engine, the Google Display Network, shopping sites, mobile apps, and YouTube via varying formats such as text, image, and video. Ads are on a cost per click basis through the use of keywords that someone enters as they are searching through the internet.
Bing is growing as a desktop search engine rapidly, reaching around 145 million searches. Same as Google, Bing Ads has a wider audience through various websites, but they have exclusive contracts that Google does not. Bing Ads has exclusive advertising rights with Yahoo and is able to collect LinkedIn data. The ability to import ads from Google makes it easy to get started on their new platform or use it in conjunction with other advertisers. It is important, however, to always optimize any imported ads as a way to reach the audience available on Bing.
AdRoll works as a retargeting platform for more than 34 million signals. It is designed to make targeting predictions based on the information it gathers about an individual’s search habits. A must-have for those with ads concerning products, it helps target specific individuals through the use of Facebook Exchange, Google, emails, and many others. Unlike some other platforms, AdRoll does have a minimum of $300 a month, which needs to be spent.
Ads under Yahoo Gemini are native to the Yahoo platform and Oath Network, which means that AOL, HuffPost, and Tumblr are included. As mentioned above, as of 2019, Bing Ads also signed a contract with Yahoo to serve the platform with its ads exclusively. Yahoo Gemini is also very versatile with the style of ads they serve. Their ads can take the shape of regular text, image, video, through an app, a carousel, or even a mail ad.
Serving around two billion people on the planet every month makes Facebook the larger social media platform. The platform targets audiences based on a couple of different points, such as demographics, interests, and behaviors. Facebook also works in conjunction with Instagram and the messenger service. Ads can take a variety of styles, such as text, image, carousel, and slideshow, to name a few.
A platform mostly for professionals, it is now owned by Microsoft. With more than 500 million professionals utilizing LinkedIn, they can all be targeted for ads based on relevant information. LinkedIn has the ability to target using information such as job title, seniority, company, and much more. These ads can get placed through the LinkedIn Audience Network, which has thousands of mobile sites, apps, and ad exchanges. Ads can take the form of text or image or a combination.
Twitter is a platform with over 330 million active users each month and offers different ways to reach all of those users. Unlike the other platforms mentioned, Twitter is exclusive to itself. It does not have any sister networks where the ads show up. However, it is one of the most flexible ad platforms. A combination of text, image, and other media can make up an ad that is targeted towards the users. Of course, the best results for this network is to build a solid following on Twitter which rich content posted.
Though Pinterest does boast a user platform of 200 million active accounts monthly, it is mostly skewed toward women. 70% of users are women who have a higher household income, usually above $100,000 a year. Pinterest is continuously researching trends, ideas, and different products that can be used to target ads to specific individuals. Same to Twitter, Pinterest ads only work on the platform or the mobile app without any outside sister networks. These ads are usually made with text and images, and some videos to appeal to the demographic using the site.
Pay per click has become a very common marketing strategy for personal and business growth. However, gathering all of the information on your own can be time-consuming and troublesome. Trial and error are the names of the game as you go through learning the platforms on your own. As you hope to build your marketing potential, you should first find the best PPC management services company to assist you. With so many different options out there for building a portfolio, NetConnect is the PPC management services company that will work with you on gaining the results that you’ve been hoping to achieve.
We are strategists, marketers, researchers, and developers who craft custom digital experiences for startups, eCommerce companies, energy, moving and financial services, nonprofit institutions, and brands.LET'S CONNECT